THROWBACK THURSDAY: Explainer Video for “WhoAPI” (plus a bonus video)

I’ve done a lot explainer videos over the years, although I stopped doing them after the margins got impossibly tight. It was no longer profitable to make them from scratch, and I didn’t want to spend my weeks kit-bashing asset packs and presets.

The WhoAPI video was one of the last ones I did. I collaborated with the business owners wife, who was an amazing artist and created a custom comic book for the company.

I composed the music track, did the voiceover, and turned the comic book into an animated book. It ended up being one of my favorites.

Another company I had a long working experience with was Intraboom. Below is one of many video I did for them:

I don’t think I’ll ever get back to doing animation work, because the gig economy has priced individuals in first world countries out of the market, and I don’t want to run an animation studio. However, I feel like I gained a lot of good experiences over the dozens I made at the time.

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